Skip to content
Sunday, October 11, 2026
PureCenter

Important Lessons from Danny Rohl's Rangers Media Unveiling

Danny Rohl media conference

Rohl spoke to the media for nearly 30 minutes during his introductory media appearance

  • Published
    2 hours ago

Exactly 135 days following the previous coach's first press conference as Rangers manager, successor Danny Rohl faced the media at Ibrox for the first time.

The magnitude of the task ahead of him is widely recognized, considering his predecessor's turbulent and unsuccessful four-month spell.

The former Wednesday boss was joined by chairman the chairman, along with the frequently questioned pair of sporting director Thelwell and chief executive Stewart.

But what precisely was revealed from the 36-year-old German's first public appearance as the club's manager?

Rohl's Primary Focus - Victory is Everything

A single message emerged clearly from Rohl's initial presentation before the local press - he recognizes the necessity to secure victories, and achieve this rapidly.

The previous manager Martin managed just 17 matches and four months in charge, so the question arose about what timeframe Rohl believes is reasonable to turn around the struggling team.

While skillfully avoiding a specific response that might create future pressure, Rohl's communication was very evident.

"With hope very quickly," he stated. "This is essential.
"In this business you have not much opportunity. One can talk about long-term vision but we know it's about immediate results and the short-term involves winning games. That is my requirement.
"One thing remains obvious - I require all players to understand our intended to perform. I come back to my primary theme: victory comes first, entertaining football and unity. If you follow this sequence, I believe that I will remain for years at the club."

Expectations are Normal

Danny Rohl press conference

Martin required a police escort to exit the Falkirk Stadium after his final match as manager.

We've witnessed how hostile situations can turn at football clubs when performances decline. Demonstrations have almost become an expected aspect of the matchday atmosphere on both sides of Glasgow these days.

As Rangers' youngest manager in history, the question asked about which attributes the coach thinks he possesses that would enable him to handle, let alone thrive, in one of the highest-pressure roles in British football?

"In my opinion expectations in this business are standard," he stated. "You must learn that very quickly.
"I think some people could reference my age but I have been 16 years on this path. I had a great opportunity to work with the German club and serve as just the assistant manager, but I experienced what it means to manage a team and the demands involved.
"When you start getting results and then some critics will say you must play attractive football. That becomes the stage but that's exactly my intention. I enjoy those expectations and I'm excited about the future."

Thelwell Explains Chermiti Signing & Appointing His Son

Kevin Thelwell media conference

There were plenty of questions from the media directed at Thelwell.

Much discussion has focused on the hiring of Robbie Thelwell as head of recruitment, with supporters skeptical about his qualifications for the position.

Nevertheless, he defended and explained the choice to bring his son to Ibrox.

"It remains uncomfortable to hear and in appearance I think we all agreed when we made this step to hire him that he'd be seen in a particular way," Thelwell stated.
"The truth of the situation is that we aim to attract the very best players to this club.
"My perspective on Robbie's career and situation is he didn't need my assistance in football.
"He's worked at Aston Villa as a senior scout, he then joined Norwich City as scouting chief and then was elevated to player pathways manager.
"Prior to our recruited him, two Premier League clubs wanted to sign him. What we did right at the start of the process was discuss with the CEO, the chairman and deputy chairman Paraag Marathe about this situation.
"I was highly transparent and I believe Robbie probably experienced a more rigorous procedure than any other who's employed by the team.
"What I do know is that he will work 25/8 to be successful for Rangers and I'm looking forward seeing him demonstrating that he'll become an excellent staff member for the club."

Thelwell also defended the signing of forward Youssef Chermiti, who arrived at the club for a reported first payment of £8m, having failed to find the net in 24 appearances for his previous club.

The sporting director who brought the Portuguese youth international to Liverpool from Sporting Lisbon - again for large funds in a fifteen million pound deal.

The question came if he supports his expensive signing, who hasn't yet score in seven outings for the club.

"Yes, very much so," Thelwell responded. "I think the striker is a player who's possesses huge potential.
"I haven't questioned him whatsoever. Again, I believe the manager will assist in maximize the potential out of Youssef.
"These are early days for him, he's a promising prospect and naturally with young talents they sometimes take time.
"However, I'm convinced over the course of his time here he'll demonstrate that he is highly capable footballer."

Stewart Understands Supporters' Disappointment and Hurt

The chief executive was facing scrutiny, considering the vitriol that has been aimed his way by certain of the club's fans.

There was even a banner in the Sandy Jardine stand during the last draw with United suggesting him - and the sporting director - to depart before they were packed for him.

Similar to the sporting director, Stewart didn't avoid the issue.

"I totally understand the disappointment and hurt that the supporters are feeling because results this season haven't met expectations and nobody's satisfied with those," he said.
"The pain and frustration they feel is matched inside the boardroom.
"Recognize that there must exist a channel for those frustrations and in my role, I'm responsible.
"I'm a focal point for such issues and my role as a
About the author

Jeremy Scott

A certified wellness coach and mindfulness practitioner with over a decade of experience in holistic health and personal development.

PureCenter

Type to search articles.