Skip to content
Sunday, October 11, 2026
PureCenter

2K Recruits Apex Legends Lead to Boost Struggling Hero Shooter Ambitious Title

2K Games has appointed a seasoned producer from the creators of Apex Legends to lead the studio crew at 31st Union, which is currently working on the forthcoming third-person roguelike extraction-shooter known as Project Ethos.

Management Shift Comes After Poor Feedback

Brinkman assumes the leadership position at 31st Union following the exit of former leader Michael Condrey, who was removed from his post due to the game's disappointing initial reveal last fall.

Recently, the company's top executive David Ismailer informed staff about this organizational change through an official communication, which highlighted that playtesting had shown the necessity for a more defined game identity.

The president noted that the team is now refining Project Ethos with a renewed vision, aiming to satisfy community desires.

Trend of Strategic Recruitment

This announcement follows a comparable move taken by 2K Games in August, when they brought on an industry veteran from the Diablo team to work on the beloved franchise development group.

Here is the full text from the president's communication:

Team—

I understand you all just completed your gathering - I hope you’re as enthusiastic as I am with the good news. Previously I sent you all a message, I stated the following: “I am confident in this crew. You all are some of the most dedicated and creative designers we have had the pleasure to partner with - and we’re excited for that relationship to endure.”

Given your hard work and flexibility, particularly over the last year, you consistently demonstrate that.

The community feedback from last fall’s the game testing phase was revealing. It validated the promise of a action-packed game but made clear we still had work to do. It uncovered the requirement for a clearer identity.

The progress is encouraging to see how far you’ve progressed. You took the feedback to heart and overhauled Project ETHOS with a refreshed direction - one that’s positioned to achieve its promise to our fans.

The belief in this project grows every day. To advance the outstanding development you’ve made, I am thrilled to welcome the new hire as the incoming Lead of the team. After some time of discussions, Ben comes aboard us on the specified date.

His leadership and experience in the competitive gaming genre is vast, having devoted the past decade and a half producing and managing some of the most recognizable series in the industry, for example Call of Duty: Black Ops, and most recently, the battle royale hit.

Let’s together in welcoming him in the coming days. We are all excited to continue witnessing the evolution of the game in the time to follow.

The President

Experience of the New Head

Brinkman presently holds the role of executive producer and production lead at Respawn Entertainment for their flagship title. Brinkman earlier was employed at major gaming companies in diverse production roles on the Call of Duty series, and, earlier in his career, had assignments at other industry leaders.

Title Details and Vision

The upcoming game was revealed in last year alongside a early access event. Then, the developers portrayed the game as a "no-cost, third-person perspective action-packed experience and an thrilling advancement on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to suit your personal playstyle," the description states. "Challenge the competition with new abilities, stakes, and obstacles that shift every session. Will you leave securely with your collected items? Alternatively aim high, gamble everything, and hope your squad can achieve the highest spot? The option is yours."

Project Ethos lacks an confirmed release date or consoles, but players can anticipate further news as creation progresses.

About the author

Jeremy Scott

A certified wellness coach and mindfulness practitioner with over a decade of experience in holistic health and personal development.

PureCenter

Type to search articles.